Revenge Travel: How Indians are Breaking Free from Lockdown Fatigue

Facts

Have you ever felt the urge to travel more after being stuck at home for a long time? If yes, then you are not alone. Many Indians are experiencing what is called "revenge travel", which is the phenomenon of travelling more after being deprived of it for a long time due to the lockdown. Revenge travel is a way of expressing pent-up frustration and boredom caused by the pandemic and its restrictions. It is also a way of celebrating life and freedom after surviving a difficult period.

According to a recent survey by Booking.com, 68% of Indian travellers said they plan to travel more in the future to make up for the lost time in 2020. Another survey by Airbnb and YouGov showed that 54% of Indian travellers said they want to travel as a form of revenge for not being able to travel in 2020. These surveys indicate that there is a strong demand and desire for travel among Indians, especially domestic travel.

Revenge travel can have many benefits for both travellers and the travel industry. For travellers, revenge travel can provide a much-needed break from the monotony and stress of the lockdown. It can also offer an opportunity to reconnect with friends and family, explore new places and cultures, and enjoy nature and adventure. Revenge travel can also boost one's mental health and well-being, as it can increase happiness, optimism, and resilience.

For the travel industry, revenge travel can be a boon, as it can revive the sector that has been severely hit by the pandemic. Revenge travel can generate more revenue and employment for hotels, airlines, restaurants, tour operators, and other stakeholders. It can also promote domestic tourism and support local communities and businesses.

However, revenge travel also comes with some risks and challenges. One of the main risks is the possibility of spreading or contracting the virus while travelling. Even though vaccination drives are underway, the threat of new variants and waves of infection still looms large. Therefore, travellers need to follow all the safety protocols and guidelines issued by the authorities while travelling. They also need to be flexible and adaptable in case of any changes or cancellations in their plans.

Another risk is the potential impact of revenge travel on the environment and society. Revenge travel can lead to overcrowding, pollution, waste generation, and damage to natural and cultural resources. It can also create conflicts and inequalities between locals and tourists, especially in rural and remote areas. Therefore, travellers need to be responsible and respectful while travelling. They also need to support sustainable and ethical tourism practices that benefit both people and the planet.

Revenge travel is a natural and understandable response to the pandemic and its aftermath. It is a way of coping with the loss and trauma caused by the crisis. It is also a way of celebrating life and freedom after overcoming a challenge. However, revenge travel should not be done at the cost of one's health or the environment. It should be done with caution and care, keeping in mind the safety and well-being of oneself and others. Revenge travel should not be an act of vengeance, but an act of gratitude and joy.

Comments